I’m about to propose a limited time special offer that may be hard to refuse, especially if you currently have an older, less energy efficient furnace and air conditioner.
If you qualify, I’ll replace your old furnace AND your old air conditioner as a “package deal” during the winter season for much less than you would typically pay me during the summer months for a similar “package”.
Sound too good to be true?
It’s not and here’s why; I’m making you what may sound like an unbelievable offer because it actually makes good sense for my business.
You see, I know from experience that January, February and March are usually my slowest months, which is very hard on my business’ bottom line… then I have to spend the next several months during the spring and summer trying to make up for my usually slow winter months. Right now, I have no reason to believe 2018 will be any different.
That’s why I want to minimize my losses during my slow months by making this special off-season offer available to 107 homeowners who qualify.
So, here’s how I can make the offer at the top of this letter …
Every year, some air conditioning manufacturers have to guesstimate how many air conditioners to produce for a given cooling season. Since there’s no way of knowing what the weather will be like and other factors that affect sales, at this time of the year these guys may have air conditioning inventory they could have to hold onto until the next cooling season starts.
I’m sure you see that a manufacturer’s “inventory problem” can be a great opportunity for both of us, especially at this time of the year. Through my industry connections, I was able to contact a distributor and order 107 new air conditioners that were most likely going to just be sitting around until the next cooling season starts. Plus, I also “matched” my air conditioner order by ordering 107 furnaces – the five matched sets that I ordered are the most popular sizes; the sizes we typically install in local area homes.
Don’t get me wrong – these are brand new 2017 model air conditioners and furnaces with a full 10 year parts and labor warranty and a 20 year warranty on the furnace’s heat exchanger.
How I am able to “Package Price” your new furnace as part of this Special Off-Season Offer…
By putting together this furnace-plus- air-conditioner package (I call it the “Hottest AND Coolest Deal of the Year”), then agreeing to order 107 air conditioning and furnace systems from the distributor at this time of the year, I was able to get BOTH the new furnace AND the new air conditioner from the distributor at a combination price that would have made any negotiator proud.
This means that if you qualify for this limited time special off-season offer and buy one of these 107 new air conditioner/furnace packages from me during my slow season, I’ll sell you a new furnace that I would typically price during my “busy season” at $3,454 for only $1073, when you also buy your new air conditioner from me at a price that I would typically charge you during my “busy season.”
Pick up your phone right now!
Simply call me during business hours at 1-866-DODRILL so we can schedule a time to come out and measure your home (to see if I have the proper size furnace and air conditioner special offer package for your home). Remember … this special off-season offer includes only 107 matched systems in 5 sizes, so you’ll want to let me know VERY SOON that you’re interested.
When these 107 matched systems that are included in this special off- season offer are gone, they’re gone and this offer is null and void.
Call me right now at (304) 776-8094 or 1-866- DODRILL or visit www.dodrillheating.com so we can get the ball rolling!
As part of our no-obligation measurement of your home, we’ll show you how much the new air conditioner will cost you … how much the new furnace would typically cost you if it were not part of this special off-season package offer … and your expected savings when you buy your new air conditioner and new furnace from me as part of this special off-season offer. The total price that I show you will include all installation materials and labor for both the new air conditioner and the new furnace.
Earlier I said that making you this amazing offer is also good business for me …
The way I look at it, if I allow 107 homeowners in the local area to benefit from this special off-season offer during my normally slow “Call Me a ‘Frustrated Contractor’ * Offering $3,454 Value Furnaces for $1073 with Off-Season Central Air Purchase (with full 10 Year Parts & Labor Warranty) ….”
Many Spectacular Financing Options Available for Those Who Qualify!
*Pricing & Warranties based up to a 3 ton Deluxe System Dennis Dodrill Dr. of Comfort & Energy months, I’ll be ahead by the end of my business year because I’ll be able to …
Better pay overhead (rent, utilities, insurance and taxes) during my normally slow period.
Help keep my service & installation technicians at work instead of sitting at home during my normally slow period.
As you can see, when a home owner takes me up on my “Hottest AND Coolest Deal of the Year” EVERYONE CAN BE A WINNER!
And by the way, there’s no obligation when you have us come out to measure your home and explain the installation …
If you decide you don’t want to take advantage of this special off-season offer, (although I can’t imagine why you wouldn’t want to save this kind of money), it’s no problem; you’re not obligated in any way. In the event that we don’t have available a special offer matched air conditioner/ furnace system that’s right for your home, once again, you’re not obligated in any way.
Just to say “Thank You” for taking time to read this letter and having us out to survey your home … we’ll give you a Very Special Gift (a home energy/comfort audit, a $450 value).
Why? Even if we don’t do business together now, I want you to remember us in the future.
Of course, we’re always happy to discuss options if a special offer matched set that’s right for your home is not available. But, again there’s no obligation on your part to do this, and in any event you’ll still receive your very special gift with our compliments…
If you’re thinking a new furnace (& air conditioner) isn’t in your budget, don’t worry! You may be eligible for financing… Because I’ve tried to think of every reason possible why you WOULDN’T take me up on this special off-season offer, I want you to know that I make financing available for qualified customers.
While I can’t promise you this, it’s possible that if you qualify for this special off-season offer and qualify for a financing plan that I can make available, your monthly payments for your new air conditioner and new furnace could be more than paid for by the savings you may see in your monthly utility bills if you currently own a less energy efficient air conditioner and furnace.
Talking about lower utility bills…
I’m so sure you’ll see at least a 25% cut in your heating and cooling bills (in reality, it may be more like 35%- 50%), that if you don’t, I’ll pay you twice the difference for 2 years. Not only are you getting a new furnace and air conditioner with this special off season offer, I guarantee you’ll lower your heating and cooling bills!
But you’ve got to act soon … call us at 1-866-DODRILL or (304) 776-8094 or visit www.dodrillheating.com right now!
I have ordered only 107 matched sets of each of the five sizes from the distributor, and this special off-season offer ends when my supply of special-offer matched systems runs out or on March 15 th , no matter what! If on March 15 th I still have any of the 107 matched sets, this special off- season offer will still end. “The Hottest AND Coolest Deal of the Year” will be over until my next “slow period” rolls around in, you guessed it, 2019.
To set up your no obligation home comfort/energy audit or for more details about this limited time special off-season offer, call me right now at
1-866-DODRILL or visit www.dodrillheating.com
Thanking you in advance, Dennis Dodrill
Dennis Dodrill Serving local homeowners since 1979
P.S. Remember, there’s no obligation and – even if you decide not to take me up on this special off- season offer or we don’t have available a special offer matched set that’s right for your home after we measure your house and give you the estimate – you still get that Very Special Gift (a $450 value)!
P.P.S. Also, these systems come with a full 10 year parts and labor warranty, and a 20 year warranty on the furnace’s heat exchanger, but you do have the option to upgrade the heat exchanger to a lifetime warranty at a discounted rate.
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140 Years of Design, Innovation & Comfort *Pricing & Warranties based up to a 3 ton Deluxe System
Am I crazy?
I’m offering my $189 heating system Super-Tune-Up™ for only $89…AND I guarantee your system won’t break down this Fall or my service is FREE!
My Investment in You!
I must be crazy! Why am I offering such a drastic discount on my Super-Tune-Ups? It’s very simple. I want to keep you as a client for life. So, I call this MY INVESTMENT IN YOU!
I am Serious!
I am serious about my profession; proud of my entire staff; and completely dedicated to each and every one of my clients…new and old.
Now, how am I going to prove all this to you if I can’t get your attention?
Right! I make you a spectacular offer you can’t refuse and win you as a client for life.
Back to My Offer
My Super-Tune-Up includes a painstaking and thorough examination of more than 50 potential problem areas in your heating system. I will inspect, adjust, clean and repair anything I find wrong.
You Can Save $500
Your heating system can end up costing you $100 to $500 per year more than you need to pay.
That’s why I’ve created an amazing “Super-Tune-Up” that renews your complete heating system to almost factory-fresh condition.
Double Money-Back Guarantee
I’m so confident that my Super-Tune-Up will save you substantial money and double the life of your heating system that I am offering the following bold guarantee:
- If your heating system breaks down for any reason this Fall, I will cheerfully refund 100% of your money…no questions asked.
- If you do not save at least $89 on your energy bills (the cost of the Super-Tune-Up), I will also refund 100% of your money.
This is a $189 value for only $89 and it’s limited to first-come, first-served callers.